In this episode, Amy Schmittauer shares how to overcome the three fears that hold people back from making videos, and how to use video to build an engaged audience and loyal fans for life.
Amy is the host of the YouTube show, Savvy Sexy Social and author of Vlog Like a Boss: How to Kill It Online with Video Blogging. Known for her edutainment style her videos have accumulated over 10 million views and a loyal community of 54,000 subscribers.
Episode Highlights
• 2:07 – How to overcome the three major fears that hold people back from making videos
• 10:17 – Stop worrying about what you look like (and what to focus on instead)
• 12:34 – Size doesn’t matter: the surprising reason a small audience is sometimes better
• 16:21 – How to quickly build brand awareness using online video
• 18:34 – The two most important things to keep in mind to monetize a YouTube channel
• 24:26 – Amy’s top three tips for anyone wanting to start vlogging
• 25:00 – The easy way to leverage online video across all social media
• 33:04 – How to create an engaged audience and loyal fans for life
• 40:48 – How to handle trolls and haters
• 44:07 – Why YouTube is unbeatable: “It’s content, search and social, all in one”
• 47:24 – Amy gets vulnerable about the challenges she faces today
1. Favorite book for women?
- The Happiness Project by Gretchen Rubin
2. Favorite self-care hack?
- Her daily face washing routine, because people don’t take good enough care of their skin
3. Best piece of advice and who gave it to you?
- She met someone at a networking event that said, “Don’t let anyone tell you when you can sleep.” Amy realized it means not to let anyone dictate your time.
4. Female CEO or thought leader you are into right now?
- Self-made billionaire and Founder of Spanx undergarments, Sara Blakely
5. One piece of advice you’d give your 5 years younger self?
- “Save more money”
Resources and People Mentioned
- Amy’s website, Twitter and YouTube channel
- Amy’s new book, Vlog Like a Boss
- Angel investor and entrepreneur Gary Vaynerchuck
- Amy’s musical review of Gary Vaynerchuck’s book, Jab, Jab, Jab, Right Hook
- Amy’s musical review of #AskGaryVee
