In this episode, Dorie Clark talks about what personal branding is and why you should care.
She also shares why originality is overrated and explains the power of healthy delusion. She even breaks down the nuts and bolts of how to make a major career transition, and talks about the one part of her life where she’s struggling right now.
Dorie is an adjunct professor at Duke University’s Fuqua school of business and the author of Reinventing You and Stand Out (Harvard Business Review Press and Portfolio/Penguin respectively). Recognized as a “branding expert by the Associated Press, Inc. Magazine and Fortune, Dorie is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur and a speaker for clients including Google, Microsoft, Yale and the World Bank.
• 3:00 – What is a personal brand and why does yours matter?
• 4:30 – How to reconcile multiple interests in one well-defined brand
• 5:20 – How to let the market choose what your brand should be
• 9:00 – Why originality is overrated (and what to focus on instead)
• 15:22 – The power of healthy delusion
• 16:25 – When to use a personal brand vs a brand name
• 20:00 – Do you need a personal brand?! The definite answer
• 22:45 – Why the best brand positioning you can create is who you really are
• 26:00 – Mark Zuckerberg’s personal branding faux pas… and redemption
• 30:30 – The truth about what it takes to make a big career transition
• 33:00 – What Dorie was so angry about as a child
• 35:05 – An inside look at Dorie’s love life
• Related: Get Dorie’s free 42-page Stand Out Workbook!
• Related: Download my free 22-page e-book, 9 Mistakes That Kill Your Love Life and Keep You Single
• Stand Out and Reinventing You by Dorie Clark
• Built to Sell by John Warrillow
• Related: Download my free e-book, 9 Mistakes That Kill Your Love Life and Keep You Single