How to Build Influence on YouTube – with Gabby Wallace

How to Build Influence on YouTube - with Gabby Wallace

In this episode, Gabby Wallace shares the biggest obstacles between zero and 260K+ subscribers, why great content alone is not enough in order to succeed, and the surprising way you can become a breakout star without having to be original.

Gabby is the founder of Go Natural English. Her popular YouTube channel helps over 260,000 people learn English as a second language.

Episode Highlights

• 0:06 – How Gabby got into teaching English on YouTube
• 2:20 – Why Gabby started Go Natural English and the nuts and bolts of building a brand on YouTube
• 3:25 – How she figured out that video was the right content strategy for her business
• 5:34 – Since you can’t do everything all the time, how to figure out where to focus your time and energy for impact
• 6:36 – No overnight success: why Gabby kept three jobs while building her business and her YouTube channel
• 8:20 – Gabby shares the biggest obstacles between zero and 260K+ subscribers
• 15:55 – The questions you must ask yourself before you start a YouTube project
• 16:28 – Why great content alone is not enough in order to succeed
• 17:22 – The surprising way you can become a breakout star without having to be original
• 23:45 – How to think about developing a content personality
• 37:17 – A bold premise: “Anyone can use YouTube to grow their business”

• Related: OPT-IN FOR WEBINAR OR OTHER FREEBIE HERE

1. Favorite book for women?

  • The Obstacle Is the Way by Ryan Holiday. “It encourages us to re-frame challenges and lean into them as see them as opportunities.”

2. Favorite self-care hack?

  • Taking the weekends off from work and doing things like getting a massage. “We’re so good and responsible about sticking to appointments with other people, but sometimes we don’t show up for ourselves.”

3. Best piece of advice and who gave it to you?

  • “At some point you have to know when it’s time for you to stop consuming the content and start creating your own content” ​- ​Chris Ducker

4. Female CEO or thought leader you’re into right now?

5. One piece of advice you’d give your 5 years younger self?

  • “Put these three things in this order: books, business, boys” (so you can put learning first)

Resources and People Mentioned

• Her website and Go Natural English YouTube channel.
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
Storytelling with Data: A Data Visualization Guide for Professionals by Cole Nussbaumer Knaflic
• Free gift: 6 tips to make video that converts

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